tag:blogger.com,1999:blog-7794386793170803972.post1408229708888941386..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: The Foundation for Great Marketing is Great DataSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7794386793170803972.post-36211684417582754022010-02-04T05:52:42.094-05:002010-02-04T05:52:42.094-05:00Great reminder of the importance of data quality i...Great reminder of the importance of data quality in marketing activity, and particularly heartening to see a marketing automation vendor talking about this. Solutions such as Eloqua are very powerful, and facilitate relationship building and considerable efficiency gains. The corollary of this though is that the impact of poor data will be magnified, highlighting the need to tackle this issue strategically.Marketing Insight Guyhttps://www.blogger.com/profile/12409559670355493593noreply@blogger.com