tag:blogger.com,1999:blog-7794386793170803972.post2406934996186939154..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Data Quality: Balancing the Customer ExperienceSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7794386793170803972.post-5619245050836337652009-06-18T16:34:07.095-04:002009-06-18T16:34:07.095-04:00Some principles I try to keep in mind when present...Some principles I try to keep in mind when presented with these sorts of tough calls:<br /><br />- We're always a single click away from losing the opportunity to engage with a visitor.<br /><br />- It's not about me and my needs... it's about the prospect and their needs<br /><br />Also, offer strength matters alot with savvy B2B buyers. If it's your standard ebook, webinar, newsletter -- better err on the side of quick and simple user experience.<br /><br />Steve, what about the two-step info gathering process to shorten the initial form. i.e. First landing page gets email; confirmation page requests addtl info.Rebekah Donaldsonhttp://blog.b2bcommunications.comnoreply@blogger.com