tag:blogger.com,1999:blog-7794386793170803972.post3445848022313304655..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Lead Scoring - Caps and BucketsSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7794386793170803972.post-48996888179201579812009-03-19T13:24:00.000-04:002009-03-19T13:24:00.000-04:00Carlos,great comment, thanks. Shawn Elledge had a...Carlos,<BR/>great comment, thanks. Shawn Elledge had an interesting point that also ties to yours, that high activity on whitepapers *might* actually be an indication of being very early in the funnel, rather than late, when buyers are more specific.<BR/><BR/>Talbot,<BR/>We're mostly in house, although we've done some for special projects.Steven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-46813459753975300762009-03-18T23:08:00.000-04:002009-03-18T23:08:00.000-04:00Steve - If you are assigning points elsewhere for ...Steve - If you are assigning points elsewhere for sequential and unique site visits then I would agree that capping white paper views makes sense. In terms of lead prioritization, you would want to know who is the most active within a large set of "high score" leads to contact them first. Where things can get complicated is in companies that have multiple product offerings and the customer is researching a combined solution. Separate lead scores might make sense if your sales force is aligned by the product sets.<BR/><BR/>Managing the lead score of an existing customer over time is also an interesting endeavor given they may return to research other product offerings but the individual is not the same due to different department, etc..Carlos Vidalhttps://www.blogger.com/profile/09216426776303855023noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-57472889089199065042009-03-17T14:56:00.000-04:002009-03-17T14:56:00.000-04:00I commented on LinkedIn, but I'm also curious as t...I commented on LinkedIn, but I'm also curious as to whether Eloqua outsources some of its own lead generation and sales appointment setting, or is it all handled in-house?Anonymousnoreply@blogger.com