tag:blogger.com,1999:blog-7794386793170803972.post3617792771553287959..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Top-of-Funnel Analysis - Net New Names, Inactive Leads, and Reactivated InterestSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7794386793170803972.post-80800900130704265142010-01-05T15:16:37.639-05:002010-01-05T15:16:37.639-05:00Juliann,
it's an interesting point on smaller ...Juliann,<br />it's an interesting point on smaller organizations and what they are able to track. Tracking the expenditure of hard dollars is usually something that any size of organization gets good at quickly, but tracking the "expenditure" of the permission of the contacts in your database - that cost hard dollars to get in the first place - is often not as high of a priority.<br /><br />That being said, there are a lot of smaller orgnizations that do it very well - I'm with Eloqua, and we work with many organizations down to just a few million in revenue. It comes down to the views and priorities of the marketer.<br /><br />Thanks for the commentSteven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-12931088566421065192010-01-05T14:54:44.231-05:002010-01-05T14:54:44.231-05:00I like your approach in segmenting out the three c...I like your approach in segmenting out the three campaign types. The question is, how many email databases are ready for this type of analysis? Sure if you are using some sort of CRM or system like Eloqua, but smaller to medium sized companies may not have this luxury. It's not an excuse either, just a reality that we see across various SMB businesses who are trying to get this part of marketing right. <br /><br />In any case, this approach is a direction that companies want to be moving towards - higher value engagement with their contacts. I can see how quickly campaign results can get muddy without the right segmentation. However, we would still rather a company error on sending the communications to an unsegmented email list vs. not sending. In this case the focus needs to be on good content until they can get their arms around improving the data quality.Juliann Granthttps://www.blogger.com/profile/00251534185336922938noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-82345304124995389662009-11-01T20:04:12.521-05:002009-11-01T20:04:12.521-05:00I've also seen folks jump to conclusions about...I've also seen folks jump to conclusions about effectiveness based on too little data, or on a high-level summary.<br /><br />We use Google Analytics and Trendly to track Cloudvox's conversions, and some incredibly useful visualizations (like GA's funnel viz) look easier to draw conclusions from than they really are. <br /><br />There's no substitute for granular goals & conversion states, and for clue about what a chart *doesn't* measure.Troyhttp://cloudvox.com/noreply@blogger.com