tag:blogger.com,1999:blog-7794386793170803972.post3964497402254139773..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: The Sales Team as a Content Testing CrucibleSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-7794386793170803972.post-83107978109062712752010-08-15T11:04:06.149-04:002010-08-15T11:04:06.149-04:00Thanks Chad,
agreed on all those points. It's...Thanks Chad,<br />agreed on all those points. It's often a very surprising view into what is *actually* used. Although each business will have its own unique trends, many marketers are surprised that the "in the weeds" content is viewed a lot more, and by very "ready" buyers, and the higher level content is viewed var less than they would have expected.<br /><br />The data's always worth looking at.Steven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-27813987130975866972010-08-14T10:57:10.569-04:002010-08-14T10:57:10.569-04:00This is a great post Steve. To extend this, you ca...This is a great post Steve. To extend this, you can look at the articles that customers are viewing in your Support community as well as comments/rating of those articles and make decisions off of that data. In addition, you can look at what people are searching for and see what are the most popular searches.Chadhttps://www.blogger.com/profile/03192337361852995222noreply@blogger.com