tag:blogger.com,1999:blog-7794386793170803972.post5407096826602061452..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: The Buzz about Google Buzz – 6 things relevant to B2BSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7794386793170803972.post-87789774743480079902010-02-14T02:02:25.860-05:002010-02-14T02:02:25.860-05:00There is already talk, albeit unconfirmed, that th...There is already talk, albeit unconfirmed, that there may be an "unbolted-to-Gmail" version of Buzz in the offing in the future (see http://mashable.com/2010/02/12/google-buzz-gmail/). Moving in the other direction is Facebook's Project Titan (http://techcrunch.com/2010/02/05/facebooks-project-titan-a-full-featured-webmail-product)with a possible facebook email option. While I can almost see a Gmail/Buzz and FacebookEmail/Facebook stand-off, Google may have the upper hand given its sheer dominance in search by proliferating "buzzed" topics in its search results forcing marketers to buzz to get found.Unknownhttps://www.blogger.com/profile/02269503725203138143noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-50422438151199379752010-02-12T08:43:49.736-05:002010-02-12T08:43:49.736-05:00I saw a clever tweet from Forrester's Nate Ell...I saw a clever tweet from Forrester's Nate Elloit who muses: Maybe Google's end game isn't to win in social, but to capture profiles in their attempt.jchernovhttps://www.blogger.com/profile/04633547847908695004noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-78741436253312573192010-02-11T16:29:52.367-05:002010-02-11T16:29:52.367-05:00Joe,
Definitely a good point. I'm not sure whe...Joe,<br />Definitely a good point. I'm not sure where we'll end up with the blurring of personal/business topics combined with the blurring of personal/business accounts. At the end of the day, people buy from people, and I suspect that the last 100 years of marketing may be the anomaly, rather than now. We abstracted away personal involvement in the process. Not sure that is a normal state.Steven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-75611373226987867472010-02-11T12:36:42.644-05:002010-02-11T12:36:42.644-05:00But isn't it all hinged off of one's Gmail...But isn't it all hinged off of one's Gmail account, which (except for very small companies) is ostensibly a personal email domain? I am not sure how deeply B2B marketers will plunge into a medium that is anchored to their personal identity. I get that these lines are blurring, but I think this particular medium skews much more personal than corporate, with the notable exception of the "organized happenstance" of the geo-location features. If I were FourSquare, I’d be scared. But that’s about it.jchernovhttps://www.blogger.com/profile/04633547847908695004noreply@blogger.com