tag:blogger.com,1999:blog-7794386793170803972.post8283389880014478579..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: A Logo is Not a Brand: B2B Marketing and Social MediaSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7794386793170803972.post-30563175435158185952009-07-10T17:28:45.508-04:002009-07-10T17:28:45.508-04:00The challenge with "brand" is that it is...The challenge with "brand" is that it is associated with the push marketing campaigns that have their own reputation of being costly and inefficient. <br /><br />Reputation is what drives a brand in the 21st century buyer-broadcast view, not the size of the marketing budget. Buyers through their reviews and opinions became co-branding agents based on the company's performance reputation. In other words, it shifted from brand promise from the company to performance reputation from the crowd. <br /><br />Organizations need to embrace these conversations with both ears and help buyers decide on real solutions through authenticity.Unknownhttps://www.blogger.com/profile/04785605282022619406noreply@blogger.com