tag:blogger.com,1999:blog-7794386793170803972.post1235878751671902155..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Is Data Quality the "New Black"?Steven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7794386793170803972.post-42197524637816635282009-06-12T10:44:54.920-04:002009-06-12T10:44:54.920-04:00Sure Paul, Will do. I would actually want to share...Sure Paul, Will do. I would actually want to share what we did and the results we saw in a user group meeting maybe.<br /><br />And I take back what I said in my comment above "that's the basis of all online campaigns..." - data is actually the basis for *all* campaigns. :)<br /><br />AmitAmit Varshneyahttps://www.blogger.com/profile/17049335862309929838noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-91568482987245392622009-06-12T08:14:50.655-04:002009-06-12T08:14:50.655-04:00Amit, yes it is great to hear you realize the valu...Amit, yes it is great to hear you realize the value of DQ and are putting a "washing machine" in place.<br /><br />It would be great after you have some more results if we could compare notes.<br /><br />Reach out to me anytime.<br /><br />PaulPaul Teshimahttps://www.blogger.com/profile/12014094699963800347noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-14396949376377500352009-06-11T23:33:46.166-04:002009-06-11T23:33:46.166-04:00Amit,
Great to hear - it really can make a huge di...Amit,<br />Great to hear - it really can make a huge difference if you get data cleansed first rather than dealing with it on each campaign/rule/segment. Excellent that you're seeing the results.Steven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-84100400456689901142009-06-11T18:09:14.875-04:002009-06-11T18:09:14.875-04:00Absolutely agree about the importance of Data Qual...Absolutely agree about the importance of Data Quality. That's the basis of all online campaigns and determines their success. <br /><br />We're going through a similar exercise - putting in place a "Data Washing Machine". It's not easy or quick, but the benefits from even small improvements are substantial.Amit Varshneyahttps://www.blogger.com/profile/17049335862309929838noreply@blogger.com