tag:blogger.com,1999:blog-7794386793170803972.post4751262960576716130..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Publishing vs Social Media; a Difference of FiltersSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-7794386793170803972.post-91853308083234132812009-12-21T01:41:28.510-05:002009-12-21T01:41:28.510-05:00Kathleen I still believe that the intellectually m...Kathleen I still believe that the intellectually motivated group still goes for content and Publishing provides it in an authentic manner, which can last more and ready for refrence any time.Nausheenhttps://www.blogger.com/profile/05384916414428734685noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-55800964907795890502009-12-10T15:21:19.326-05:002009-12-10T15:21:19.326-05:00Kathleen - interesting point on established/rare t...Kathleen - interesting point on established/rare topic areas and social filtering... Will be interesting to see how it evolves.<br /><br />Suzanne - agreed, I think the forums are becoming more moderated, if not exclusive, in order to be successful.Steven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-53855106089477785752009-12-10T14:59:33.383-05:002009-12-10T14:59:33.383-05:00Steve
I agree with you as the shift to social med...Steve<br /><br />I agree with you as the shift to social media has been all about building communities and in that there is a trust that is has been established. Tapping into those communities by being welcomed is where I see social media going in 2010. The lists are just a beginning of what is to come.Suzanne Varahttp://www.kherize5.comnoreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-82031650229127723712009-12-09T12:52:49.781-05:002009-12-09T12:52:49.781-05:00Steve, I agree with your observation that traditio...Steve, I agree with your observation that traditional media publishers no longer offer an economic filter that marketers can depend on. Information is becoming so ubiquitous that it is (almost) free. <br /><br />I think the new information economy is being built around context - how can I find the right information in the right format at the right time to solve my problem, entertain me, whatever. <br /><br />In other words, context is king (not content).<br /><br />Social filtering is definitely one kind of contexting. Social filtering tends to work best with mainstream situations. For example, better for pop music than for finding Latin influences on early blues. Social filtering tends to work best for well-established information. For example, better for how to bake the best chocolate-chip cookies than for how to mine for water on the moon. Social filtering tends to work best for generally applicable situations. For example, better for how to write a dynamic subject line for an email than for creating a marketing strategy for a specific company. <br /><br />Social filtering may have a role in establishing context for obscure, innovative and custom situations. Other contexting methods will also need to be developed.Kathleen Schaubhttp://www.groupeffectsmarketing.typepad.comnoreply@blogger.com