tag:blogger.com,1999:blog-7794386793170803972.post6054774036608863854..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Looking for an Outcome - Testing in B2BSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7794386793170803972.post-61218827661899863842009-01-26T21:15:00.000-05:002009-01-26T21:15:00.000-05:00Great post. I think, though, that it is more impor...Great post. I think, though, that it is more important to test the activity generated by a lead over a period of time than just within a certain program to quality or score a lead. The program effectiveness can be determined based on a particular campaign's effectiveness on the overall activity stream of the lead. Tools like Eloqua, Marketo and NurtureHQ.com can help in doing this.mkamrkhttps://www.blogger.com/profile/05567056623881073297noreply@blogger.com