tag:blogger.com,1999:blog-7794386793170803972.post6447311748221932290..comments2024-01-22T07:31:42.008-05:00Comments on Digital Body Language: Loose Coupling and Analysis of the Marketing ProcessSteven Woodshttp://www.blogger.com/profile/06376596253100522418noreply@blogger.comBlogger3125tag:blogger.com,1999:blog-7794386793170803972.post-11361686969144503672009-12-02T13:08:03.648-05:002009-12-02T13:08:03.648-05:00What is the best practice for tracking leads that ...What is the best practice for tracking leads that may skip stages? Does the funnel need to be setup so this never happens?<br /><br />For example, a lead is not yet "marketing qualified" but sales decides to contact them anyway thus making the lead "sales accepted". Ideally Sales would never do this and always only use marketing generated leads but this is not always the case.Jack Volkovhttp://www.business.com/info/advertisenoreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-23172502455918670172009-10-19T17:41:57.903-04:002009-10-19T17:41:57.903-04:00Definitely - a rejected lead is a learning opportu...Definitely - a rejected lead is a learning opportunity as much as anything. As long as the process is in place to detect and understand it.Steven Woodshttps://www.blogger.com/profile/06376596253100522418noreply@blogger.comtag:blogger.com,1999:blog-7794386793170803972.post-71166717860219761602009-10-19T17:08:52.483-04:002009-10-19T17:08:52.483-04:00Especially when you're still fine-tuning your ...Especially when you're still fine-tuning your scoring model it makes a lot of sense if sales people can refuse certain sales-ready leads. They can provide feedback on why they refuse them and then pass them back to marketing. The SAL per MQL ratio is an indicator of the performance of your lead scoring model.Jep Castelein (LeadSloth)http://www.leadsloth.comnoreply@blogger.com