Social media today, in a lot of organizations is like that. There’s marketing, and then there’s “social media”. In this presentation, I wanted to dig in a bit and showcase (with a lot of hands-on demos), how social media can drive actual revenue in businesses today.
I do this, in this presentation, through the lens of the 5 RPIs (Revenue Performance Indicators) that the best Revenue Performance Management practitioners use to drive their businesses. It’s a fairly long presentation, and covers a fair few topics. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it: