When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. I wan...

I just took a flight on Virgin America from San Francisco to Toronto. With the holidays, Google Chrome and Virgin America have teamed up t...

Today's my first attempt at cartooning (okay, not really, all the hard work was done by gifted cartoonist Brady Bonus ). I hope you enj...

We spoke recently about various ways of looking at marketing benchmarks and how to better dashboard and analyze the entire revenue performan...

As the role of the relationship-based sales person shifts, with buyers collecting more of their information online, both prior to, and durin...

One of the most important ways to "get the word out" and have your message discovered is to have good relationships with key mark...

A "Goof-up" can be a great social media marketing opportunity. The transparency required of us in a social-media led world causes...

Is Text Messaging Relevant for B2B Marketers? (this post first appeared on Destination CRM ) There is a lot of discussion about whether text...

There is a significant shift underway in how we establish and build trust. Craig Newmark (of Craigslist fame) discussed this transition in ...

I can almost hear the comments already - shouldn't Marketing be "doing" social media, not "helping" with social medi...

David Meerman Scott had a great post the other day on “ I do not friend logos ”. Very well put, and I agree with him. As you know we’ve bee...

(note, this post was cross-posted on It's All About Revenue last week) I've long been a bit skeptical about the use of Facebook for...

As marketers, we often think of there being a fundamental difference between the two ends of the media spectrum; on one end, direct, where a...

With all the discussion about Facebook's new "Like" (or "Recommend") button for the web, I thought it would be worth...

There seems to be a bit of schizophrenia in B2B marketing these days. The excitement and interest in social media, and all it can do, is pa...

I was down at IMS in Atlanta recently, spending time with a lot of very interesting and creative marketers. The interesting thing about mar...

I'm back to blogging after a rather spontaneous, two-week hiatus. My wife were expecting our daughter to arrive at the end of April, bu...

Over time, the way in which communication happens has gone through some very interesting transitions. Each of them resulted in profound cha...

Social media has led to a wealth of new ways of thinking about business. One of the most interesting, and most discussed, is the ceding of...

Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impa...