Last week I had the pleasure of wandering the floor at Dreamforce, Salesforce.com ’s annual conference. As the SaaS conference of the year,...

Recently, I’ve been playing around with foursquare to get a better understanding of it, and think about how it might have a significant impa...

Continuing on a theme that received great feedback, I wanted to provide another real, down in the details, way to evaluate the various claim...

Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, i...

Evaluating the various claims in the marketing automation space is an interesting challenge. There are a variety of players, and many of the...

It’s coming around to that time of year again when we all offer up predictions for what the coming year will offer. As with any of these, it...

In order to successfully move beyond the most basic drip marketing, it’s crucial for B2B marketers to effectively manage the data that they ...

Many organizations with a history in North America are legitimately concerned about what they need to consider when engaging with their Euro...

Integration between Marketing Automation systems and CRM systems allows a very powerful and valuable flow of data, and business alignment, b...

In this week's marketing automation weekly wrap-up, there seems to be a theme of "lists" as lists are published, and list nomi...

I saw an interesting tool the other day from Google, that analyzed raw data on searches related to the flu in order to predict the severity ...

Consistently, the term “marketing automation” is applied to our industry. I find it a term that is less than ideal when it comes to describi...

I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. Tim is one of the smartest guys on data manage...

Anytime I talk about data quality with a marketer, I always get the answer “yes that’s really important, but i don’t know where to start as ...

I was in a conversation recently with Tim Wilson from Gilligan on Data about the balance between the client experience and data quality whe...

National Instruments has done a great job of creating an information rich web presence that provided relevant and useful information to thei...