Continuing on a theme that received great feedback, I wanted to provide another real, down in the details, way to evaluate the various claim...

Data is key to all your marketing efforts. Whether it is segmentation, personalization, lead scoring, lead routing, or marketing analysis, i...

In order to successfully move beyond the most basic drip marketing, it’s crucial for B2B marketers to effectively manage the data that they ...

More great posts over the last week-and-a-bit from the marketing automation and B2B marketing blogging community. Some good analysis of d...

I'm excited to have Tim Wilson from Gilligan on Data contribute today's guest post. Tim is one of the smartest guys on data manage...

Anytime I talk about data quality with a marketer, I always get the answer “yes that’s really important, but i don’t know where to start as ...

I was in a conversation recently with Tim Wilson from Gilligan on Data about the balance between the client experience and data quality whe...