Monday, December 5, 2011

Social Media and Revenue

When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. I wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. There was a wide recognition that you had to “do digital”, but it was very much separate from “marketing”.

Social media today, in a lot of organizations is like that. There’s marketing, and then there’s “social media”. In this presentation, I wanted to dig in a bit and showcase (with a lot of hands-on demos), how social media can drive actual revenue in businesses today.

I do this, in this presentation, through the lens of the 5 RPIs (Revenue Performance Indicators) that the best Revenue Performance Management practitioners use to drive their businesses. It’s a fairly long presentation, and covers a fair few topics. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it:

(click the above presentation, or this link, to view)

Many of the topics on this blog are discussed in more detail in my book Digital Body Language
In my day job, I am with Eloqua, the marketing automation software used by the worlds best marketers
Come talk with me or one of my colleagues at a live event, or join in on a webinar


Maggie said...

Steve - so glad to see you posting content to your blog again. I really like the presentation here - especially tapping in to the social graph and adding a new component to scoring.