Wednesday, November 4, 2009

Winners of the 2009 Markie Awards

It was a great night last night in San Francisco with the Markies awards gala being the show highlight at Eloqua Experience. The competition was intense this year with submissions from all sizes of companies, all industries, and all regions of the world.

Congratulations to the winners, to the finalists, and to all the marketers who created great campaigns, deepened their alignment with sales, or achieved new heights in their analytics.

Sales and Marketing Alignment Award
For their work in providing their sales team with buyer insights, based on their online activity around Meridium’s annual user conference, that drove both new revenue and a new relationship between the sales and marketing teams:

Marketing Center of Excellence
For a marketing operations center that smoothly handles the communication around over 10,000 products serving scientists and engineers in over 30,000 customers:
National Instruments

Most Creative Marketing Campaign
For their “I want my hour back” campaign at the change of Daylight Savings Time to promote their telepresence solutions:

Best Lead Nurturing Program
For a lead nurturing program in the ultra-wealthy set that not only decreased costs, but grew revenues in one of the most difficult economic times for luxury real estate in memory:
Exclusive Resorts

Marketing Visionary Award
For a worldwide implementation across all geographies and product lines, simultaneous with a worldwide implementation of their CRM platform, in record time:

Best Customer Lifecycle Program
For a campaign that onboarded users, nurtured their adoption, and grew the usage of their loan origination platform:
Ellie Mae

Best Lead Scoring Program
For a picture perfect implementation of the Sirius demand waterfall that allowed a lead to be managed from first contact through to sales and through to close:

Social Media Marketing Award
For a “Willy Wonka” style campaign that developed significant word of mouth and enable the rebranding of the TD Banknorth Garden to the TD Garden:
TD Garden

“Getting to Know You” Award
For a deeply personalized Flash campaign that presented a highly personalized and highly interactive experience to the VMWare audience:

Eloqua API Connect Award
For a deep integration between their free trial process and their marketing database that allowed marketing campaigns to trigger off of actual user adoption and behavior:

Best Channel Marketing Award
For a great campaign called Let's Talk Business that allowed channel partners to manage fulfillment of Point of Purchase materials. In doing so, it not only reduced fulfillment time by 99%, bu also provided much richer visibility into the channel and ensured up-to-date information was being used by partners:
Intel Australia

Sales Impact Award
For implementing an end-to-end, metrics driven process that allowed their CMO to understand the exact flow of leads prior to sales, and to adjust resources accordingly, resulting in both cost efficiencies, and a significant uptick in qualified lead flow:

Marketing “All-Star” Award
For all-round excellence in marketing, across all categories:

Congratulations again to all the winners, and I'm looking forward to seeing what next year's Markie gala brings

Many of the topics on this blog are discussed in more detail in my book Digital Body Language
In my day job, I am with Eloqua, the marketing automation software used by the worlds best marketers
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Jame Ervin said...

Where can we find the applications? Is this possible? It would be great to get more detail on what they did!

Kirsti Ellison-Kubecka said...

Hi Steve,

It was actually Intel Australia that won the Best Channel Marketing Award, not American Express - they were in a different category.

If you could amend that it would be great.


Steven Woods said...

you are right, my apologies. It has been fixed. Thanks for catching that. I guess it's a continuation of the theme of the actual announcements... :)

Steven Woods said...

we're definitely looking at ways to get the finalists to tell their stories. So much to cover, there were some amazing campaigns and great marketers in the contest.

Jamie said...

Hi Steve,

Thanks for the copy of your book. Can't wait to read it and understand this new wave of buyer behavior.

Chick Webb said...

Frankly, I'm very disappointed that we haven't been given access to an archive of all of the presentations given at the conference. I'm trying to share some insights with my team and despite my notes it's not that easy without them.

With respect to how to get the finalists to tell their stories, some of them - Infoblox, for example - did in the Breakout Sessions. When/where can we get copies of the slide decks that they prepared for these presentations?

Also, maybe next year you could have a "Markie" track in the Breakouts. Perhaps that would encourage better participation at that level.

Steven Woods said...

Chick - absolutely, we're working on that diligently. Just making sure all the numbers are good to be shared as some of the presentations were more detailed than sharable versions. Markie track is a great idea.