Social Media and Revenue

When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. I wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. There was a wide recognition that you had to “do digital”, but it was very much separate from “marketing”.

Social media today, in a lot of organizations is like that. There’s marketing, and then there’s “social media”. In this presentation, I wanted to dig in a bit and showcase (with a lot of hands-on demos), how social media can drive actual revenue in businesses today.

I do this, in this presentation, through the lens of the 5 RPIs (Revenue Performance Indicators) that the best Revenue Performance Management practitioners use to drive their businesses. It’s a fairly long presentation, and covers a fair few topics. We recorded the same presentation from Eloqua Experience in a better format to share, I hope you’ll enjoy it:

(click the above presentation, or this link, to view)

Can Marketing Really be a Revenue Engine?

It's a key question in today's business environment - can marketing really be a revenue engine, or is this current energy around marketing driving revenue just a fad that will blow over. I was truly honored to host a panel at Dreamforce to discuss that question with three of the very best in the field.

In this panel discussion, Michael Williams of McAfee, Daniel Greenberg of TrialPay, and Chris Boorman of Informatica dug into the question from three very interesting angles and showed exactly what they had done in their respective businesses to rethink marketing as a revenue engine and drive business for the organization.

If you've been thinking about marketing automation as an investment, wondering what the excitement is over the new revenue performance management space, wondering how you can take your own team forward, or looking for some interesting metrics and KPIs on marketing's performance, this video is worth the watch.

If you find this presentation interesting, or want to look more deeply at some of the metrics that were talked about feel free to have a deeper look at how each revenue engine was build by looking at it on SlideShare.