In a new eBook - "Beyond Lead Flow - Enabling Sales Through Marketing Automation" - 5 main areas that marketing can enable sales are discussed.
The 5 main areas where marketing can enable sales are:
- Understanding Individual Prospects - their areas of interest, level of engagement, and hot buttons
- Understanding Accounts - who the key players, who are your internal champions, and who still needs to be engaged in order to move a deal forward
- Understanding Territories - which accounts are actively engaged in buying processes with your company within each salesperson's territory
- Building Relationships - providing your sales team with a strong relationship with prospects through personalized marketing to their prospects
- Maintaining Top-of-Mind Presence - assisting sales with any sales calling campaigns by actively maintaining top-of-mind presence of your brand with prospects
The Sales Enablement eBook is free, with no registration required. However, if you enjoy the content, my only ask is that you share it with others: