Monday, September 14, 2009

Marketing Automation for SMB Organizations

Marketing in a smaller business can be challenging. You wear many hats, from strategist, to copy-writer, to campaign manager. It can often be hard to find the quick wins that will give you more free time in your day while making you a hero with your management team and your sales team.

In this quick (4 minute) video, Heather Foeh (@heatherfoeh) talks about some of the things you can focus on that are fast, will free up your time, and will get you the most bang for your buck.

Heather knows what she's talking about, as she heads up our SMB customer success team. Her team works with the largest and fastest growing community of SMB customers in the marketing automation space.

(If this video doesn't load, click here to watch Heather's Marketing Automation for SMB Organizations video)

Heather looks at a number of areas that are key to marketing automation success for SMB organizations:

- Auto-responders on web forms
- Simple lead nurturing
- Real-time alerts for your sales team
- Tradeshow follow-up
- Webinar marketing

And with each one, she provides actionable information on how time-strapped and resource-constrained marketers in smaller organizations can quickly implement marketing techniques that free them from ongoing work, while delivering ongoing value.
Many of the topics on this blog are discussed in more detail in my book Digital Body Language
In my day job, I am with Eloqua, the marketing automation software used by the worlds best marketers
Come talk with me or one of my colleagues at a live event, or join in on a webinar