Friday, October 9, 2009

Marketing Automation Weekly Wrap-up - 2009/10/9

As with any week, themes seem to develop. This week's theme appears to be influence - measuring influence, developing influence, and understanding influence. Although a number of the posts don't have a lot to do with marketing automation this week, they are hopefully of interest to anyone working in B2B marketing in general. I hope you enjoy these posts as much as I did.

Laura Ramos on B2B Marketing Posts covers 7 degrees – a tool for mapping connections among people in your network that has a lot of promise in understanding who is able to influence whom:

Kipp Bodnar on Social Media B2B looks at some interesting tools for understanding influencers - although it is still a very nascent industry, there are some interesting developments that might have longer term implications:

Aaron Pearson on B2B Voices talks about using storytelling to draw in and ultimately influence customers – even in B2B marketing:

Kyle Flaherty on Dance With Strangers looks at the abundance of self proclaimed experts and sets out the requirements for truly being a Rock Star in an industry and having influence on people within that industry:

Valeria Maltoni of Conversation Agent, one of my long term favourite writers, list some insights she picked up at the inbound marketing summit:

Roger Dooley on Neuromarketing reviews the book “How We Decide”, which, although I haven’t read it, sound like a great resource for understanding how decisions are influenced, both emotionally and rationally:

Rob Meyerson from Semantic Argument looks at elements of differentiation in B2B branding, and some of the approaches that can successfully be used to differentiate enough to influence buyer behavior:
Many of the topics on this blog are discussed in more detail in my book Digital Body Language
In my day job, I am with Eloqua, the marketing automation software used by the worlds best marketers
Come talk with me or one of my colleagues at a live event, or join in on a webinar